From out of the blue

Sometimes, people call you from out of the blue.  Completely.    There's absolutely no connection to an existing client, or personal friend, or cousin's ex-husband's business partner's mother's sister-in-law's lawyer*, or anyone else.  

I just finalized a small job for a woman who I cannot for the life of me figure out how she knows I exist. But as I thought about it, there are actually many ways she could have found me.  Maybe she was directed to my website by someone.  Maybe she looked up the ATA database, or the NYCT database, and just started down the list.  Maybe she saw an article I wrote for one of the ATA division newsletters.  She could have even Googled "French translator Brooklyn", although I'm not entirely sure where I pop up on that list.  Maybe someone threw one of my business cards away and the trash can fell over and my card happened to catch her eye.  Who knows, really?

The point is, those are only a few ways that she could have found me.  All of them are valid, and all of them are useful (except for maybe that last one with the garbage).  I personally don't use every service available to me (I've almost given up on Twitter, I only spend limited time on LinkedIn, etc.), but apparently, all those avenues of promotion pay off.  It's a nice ego boost to know you're doing something right.

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*I will bake you cookies if you figure out who this person is in your life.

Putting it together

And now, a message from the man who I would choose as my favorite Broadway composer if you put a gun to my head: http://youtu.be/rJFz-ucuTvs?t=5m27s

The last few days and weeks have been accidentally dedicated to making connections and crafting some foundations to build upon as I work towards what I really want to do.  My agenda said benign things like "lunch seminar with CL" or "DN after work" or "NYCT Holiday Brunch".  Benign scribbles become major opportunities, though:

Lunch seminar with CL = Meet the person who does exactly what you want to do; talk as best you can without stumbling over words too many times; she lives six blocks from you? great. get lunch sometime; get contacts; try not to drool

DN after work = Talk for an hour about nothing and everything with colleague of a colleague, then have her ask "What can I do to help you?"...try not to admit that just hearing her talk about the industry was enough, but now she'll reread your cover letter/marketing pitch

NYCT Holiday Brunch = Network, network, network; volunteer for things you didn't know existed or were available; now I'm probably the assistant editor of the association's newsletter? wait, how did that happen? That's...cool.

Putting it all together will take time, marinating, and a dash of luck.  Possibly a whole cup.  Maybe more.  I just have to make the right preparations to be ready for when that perfect opportunity falls into my lap.  There seems to be little other way to do it.

Very few people can make their living doing literary translation.  Even fewer who are not in academia.  But they do exist.  Would that I should be one someday.

Operation Holiday Business. Gameplan: Questionable

So many different bloggers, from the T&I industry or elsewhere, talk about client loyalty around the holidays:

• A nice one from Thoughts on Translation
• Another good one from Thoughts on Translation, because of the comments
• And one from Les recettes du traducteur (in French, of course) sharing observations of what she received

It's easy: you send nice cards to your clients, thanking them for working with you and wishing them well for the new year.  At the same time, you're reminding them you exist and putting a smile on their face that links back to you.  If you do it right.  You can even send thoughtful little gifts to your favorites.  It's a nice thing to do, and it's on the fun end of marketing.

But what do you do when the holidays come around and there are agencies who you want to work for, but aren't yet?  When there are clients you've presented yourself to, but nothing's happened?  Is it a good idea, or even appropriate, to send a card to them?

I think it might be, so long as you've had two-way contact with an actual person there.  If you just submitted your resume to a company and didn't hear diddlysquat from them, who are you going to send the card to?  "Dear Hiring Manager"?  What would you do if you got a holiday card from someone you didn't recognize?

But if you have communicated directly with someone at the company and they haven't completely written you off, sure!  Send a card.  It can put you back on their radar, remind them that you exist, and prime them to think of your name when their next project in your language pair pops up.

"Dear so-and-so: Best wishes to you and your loved ones this holiday season.  I look forward to developing our working relationship together in the coming year. "

Why not?  It seems like a good idea...right?

Now, to find cards at the beginning of December.