In my spare time (haha), I work at a small, non-profit publishing house, The New Press. They're really cool, see here: http://thenewpress.com/
It's not often that one of our books pops up on any bestseller list. Let alone the New York Times' paperback non-fiction shortlist. But after The New Jim Crow started with a modest print run of 3,000 back in 2010, here it is now at #5 on the bestseller list, for the second week running, in the company of Tina Fey and Malcolm Gladwell:
Go Michelle Alexander, go The New Jim Crow, and go The New Press! We may be small, but we're playing in the big leagues now.